Selected Work
Service · Product · Brand
End-to-end service redesign of Chicago's non-emergency portal — resident-first, not department-first.
View Case StudyA unified VA benefits navigator built from first-hand experience as a U.S. Army veteran. Situation-first, plain language throughout.
View Case StudyA video-first dating platform replacing the static profile with short, authentic video introductions — voice before connection.
View Case StudyHyperlocal travel companion connecting travelers with verified resident recommendations. Named for the Moroccan tea ritual of radical hospitality.
View Case StudyParticipatory mapping of transit inequity across Chicago's South and West sides. Policy-facing deliverables for city council engagement.
View Case StudyFull brand strategy and visual identity for a Harlem-born taco concept — logo system, color palette, voice guidelines, and wild posting campaigns.
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